IMMERSIVE WALK-THROUGH HOLIDAY EXPERIENCE
Mycotoo led the strategic planning and re-branding of The Queen Mary’s marquee holiday attraction: CHILL, by developing a brand new attractions called Alice in Winterland (AIW). AIW is a walk-through immersive experiences with custom lanterns, RFID interactives and walk-around characters inspired by Lewis Carol’s classic story.
Alice in Winterland, The Queen Mary
Creative Direction & Development,
Fabrication, Installation, and Talent Management
6 months
Completed
November 2016
Attractions, Seasonal Events