Mycotoo | ALICE IN WINTERLAND

57053

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ALICE IN WINTERLAND

IMMERSIVE WALK-THROUGH HOLIDAY EXPERIENCE

Mycotoo led the strategic planning and re-branding of The Queen Mary’s marquee holiday attraction: CHILL, by developing a brand new attractions called Alice in Winterland (AIW). AIW is a walk-through immersive experiences with custom lanterns, RFID interactives and walk-around characters inspired by Lewis Carol’s classic story.

Project:

Alice in Winterland, The Queen Mary

Scope:

Creative Direction & Development,

Fabrication, Installation, and Talent Management

Schedule:

6 months

Status:

Completed

Opening Day:

November 2016

Category:

Attractions, Seasonal Events

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