IMMERSIVE WALK-THROUGH BRAND ACTIVATION
Bethesda Game Studios partnered with PurePartner By Design and Mycotoo to surprise fans with the announcement of the newest and biggest Fallout game – Fallout 76 releasing in November 2018. As part of the highly anticipated E3 conference, Mycotoo worked closely with Bethesda and PurePartner to create and deliver the Fallout 76 interactive walk-through experience where guests got to live the game. The immersive marketing experience was filled with interactive games, live performers, iconic emblems, branded design, and more.
Check out the E3 Fallout76 experience VIDEO HERE!
Fallout 76 Experience @ E3 2018
- Los Angeles, CA
Show Writing, Casting, Costuming &
Coordination, Talent Direction & Supervision
and Stage Management
Brand Activations, Shows