Mycotoo | LUXURY HOUSE BY #SPGAmex

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LUXURY HOUSE BY #SPGAmex

IMMERSIVE WALK-THROUGH BRAND ACTIVATION, HOTEL EXPERIENCE

Starwood Preferred Guest, American Express, Giant Spoon and Mycotoo joined forces to deliver a luxury event for the launch of the new rewards card . Set in Manhattan, Mycotoo’s scope included writing a 300-page scripted that included 30 costumed characters interacting with each other and other guests in seven locations spread across two floors of this faux luxury hotel. Mycotoo’s role included management of casting, talent direction, costume design, talent supervision and stage management.