HBO SXSWESTWORLD EXPERIENCE
IMMERSIVE WALK-THROUGH, LIVE-SHOW, STUNT EXPERIENCE
In advance of the highly anticipated second season of HBO’s Westworld, Mycotoo was engaged by the marketing agency Giant Spoon to deliver the biggest SXSW marketing event in its history – The Westworld Experience. Mycotoo’s work included writing a 444- page scripted that included 51 characters interacting with each other and other guests in 11 locations spread across the two-acre town. Mycotoo also was tasked with casting, training, directing, costuming, supervising the cast and stage managing the run of show; working in collaboration with Giant Spoon to fully realize all aspects of the activation.
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Project:
Westworld Experience @ SXSW - Austin, TX
Scope:
Casting, Talent Direction & Supervision
Stage Management, Show Writing, Show Control,
and Budget Management & Coordination
Schedule:
7 months
Status:
Completed
Opening Day:
March 2018
Category:
Brand Activations, Shows
