Mycotoo partnered with the City of El Paso to revitalize the region’s identity as a dynamic destination for both residents and tourists. Mycotoo’s work included developing a comprehensive new brand strategy, reimagining the guest experience across a 30-acre multi-use entertainment district, and guiding the design of several waterparks. As part of the broader destination refresh, Mycotoo helped reposition El Paso with expanded F&B offerings and curated spaces aimed at increasing visitation and creating a cohesive sense of place for this emerging community hub.