Hbo’s SXSWEstworld Experience
South by Southwest
Austin, TX, USA / 2018
ABOUT THE PROJECT
In advance of the highly anticipated second season of HBO’s Westworld, Mycotoo was engaged by the marketing agency Giant Spoon to deliver the biggest SXSW marketing event in its history - The Westworld Experience. The activation include a replication of the show’s iconic western town - Sweetwater. Mycotoo’s work included writing a 444-page scripted that included 51 characters interacting with each other and other guests in 11 locations spread across the two-acre town and successfully garnered over 1.9 Billion impressions online. Mycotoo also was tasked with casting, training, directing, costuming, supervising the cast and stage managing the run of show; working in collaboration with Giant Spoon to fully realize all aspects of the activation.
Project Type
Experience
Location
1510 E Cesar Chavez St, Austin, TX 78702, USA
OUR ROLE
Script Writing
Talent Management (casting, contracting, payroll)
Directing
Costume Design
Production
